Final Program
• Tuesday, November 16
8:00 a.m. – 5:50 p.m. Registration
9:00 a.m. – 11:30 a.m. TFI Economics Council Meeting (by invitation only)
1:00 p.m. – 5:50 p.m.
THE FERTILIZER INSTITUTE’S FERTILIZER OUTLOOK CONFERENCE COMMENCES
Moderator: Joseph Fung, Senior Market Analyst, The Mosaic Company
1:00 p.m. – 1:05 p.m. Opening Comments
Ford B. West, President, The Fertilizer Institute
1:05 p.m. – 1:45 p.m. KEYNOTE: The Headlines Keeping Farmers Awake at Night
Max Armstrong, WGN Radio and Farm Progress
1:45 p.m. – 2:25 p.m. Farm Economics
Allen Lash, Family Farms Group
2:25 p.m. – 2:50 p.m. Refreshment Break
2:50 p.m. – 3:30 p.m. Biofuels
Alex Gorrell, Intrepid Potash, Inc.
3:30 p.m. – 4:10 p.m. Legislative Update
Ford B. West, The Fertilizer Institute
4:10 p.m. – 4:30 p.m. Refreshment Break
4:30 p.m. – 5:10 p.m. World Phosphate Rock Reserves
Steve Van Kauwenbergh, International Fertilizer Development Center (IFDC)
5:10 p.m. – 5:50 p.m. The Fertilizer Market – A View from Wall Street
Fai Lee, RBC Capital Markets
6:00 p.m. – 8:00 p.m. TFI/FIRT Welcome Reception
• Wednesday, November 17
8:00 a.m. – 5:30 p.m. Registration
8:00 a.m. – 5:30 p.m.
JOINT TFI/FIRT OUTLOOK CONFERENCE COMMENCES
Moderator: Ken Taylor, Director of Finance, Budgeting and
Research, Intrepid Potash, Inc.
8:00 a.m. – 8:45 a.m. Agricultural Outlook
Rich Pottorff, Doane Advisory Services
8:45 a.m. – 9:15 a.m. Potash Outlook
Mike Rahm, The Mosaic Company
9:15 a.m. – 9:45 a.m. Refreshment Break
9:45 a.m. – 10:15 a.m. Sulphur Outlook
Jerry d’Aquin, Con-Sul, Inc.
10:15 a.m. – 10:45 a.m. Phosphate Outlook
Kelly Davey, PotashCorp
10:45 a.m. – 11:00 a.m. Refreshment Break
11:00 a.m. – 11:30 a.m. Natural Gas Outlook
John Harpole, Mercator Energy, Inc.
11:30 a.m. – 12:00 p.m. Nitrogen Outlook
Tom Blue, Blue, Johnson and Associates
12:00 p.m. Adjournment - Lunch on your own
1:30 p.m. – 5:30 p.m.
FIRT’S FERTILIZER AND TECHNOLOGY CONFERENCE COMMENCES
Moderator: Don Messick, Staff Vice President, Agricultural Programs, The Sulphur Institute (TSI)
1:45 p.m. – 2:30 p.m. KEYNOTE: Sustainability from a Scientist’s Viewpoint
Mark Alley, W.G. Wysor Chair, Professor Emeritus, Virginia Tech
2:30 p.m. – 3:15 p.m. Sustainability, Agricultural Productivity and Fertilizer,
Future Developments: The Industry Viewpoint
Pete Valesares, Yara North America
3:15 p.m. – 3:30 p.m. Refreshment Break
3:30 p.m. – 5:30 p.m. Sustainability Panel
Moderator: Dave Downey, Center for Food and Agricultural Business, Professor Emeritus,
Purdue University
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•Large Multi-National Corporation - Tim Carey, PepsiCo
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•Major Agricultural Cooperative - Dave Coppess, Heartland Co-op
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•Grower - Mac Carraway, SMR Farms, LLC
6:00 p.m. – 8:00 p.m. FIRT Reception (Telfair Academy)
Sponsors: Gavilon Fertilizer, LLC and Agrium Inc.
• Thursday, November 18
8:00 a.m. – 11:45 a.m. Registration
8:00 a.m. – 8:30 a.m. Moderator: Luc Maene, Director General, International Fertilizer Industry Association (IFA)
Impact of Biotechnology on Nutrient Uptake and Consequences for the Fertilizer Industry
Rob Rennie, Spur Ventures
8:30 a.m. – 9:00 a.m. Managing Plant Nutrition to Sustain Human Health
Tom Bruulsema, International Plant Nutrition Institute (IPNI)
9:00 a.m. – 9:30 a.m. Biofuels and Fertilizers – Considerations for
Europe and North America
John Urbanchuk, Cardno Entrix
9:30 a.m. – 9:45 a.m. Refreshment Break
9:45 a.m. – 10:15 a.m. Current Practices, Challenges and Opportunities
Relating to Sustainability
Upendra Singh, International Fertilizer Development Center (IFDC)
10:15 a.m. – 10:45 a.m. Overview of Methodologies to Improve
Sustainability through Nutrient Use Efficiency
Greg Schwab, University of Kentucky
10:45 a.m. – 11:15 a.m. Changing Fertilizer and Crop Management Practices to Maximize Impact of Fertilizer Additives and Coatings on Enhancing Nitrogen Use Efficiency
Rob Heiniger, North Carolina State University
11:15 a.m. – 11:45 a.m. Implementation of Sustainability Initiatives
from a Retailer and Grower Perspective
Bill Grillo, Crop Production Services (CPS)
11:45 a.m. Adjournment
12:00 p.m. FIRT Lunch and Board Meeting (by invitation only)





